What Makes a Brand Worth Believing In?

Four lessons from K-pop, football, academia and fashion on building brand lore that lasts.

2 hrs ago • Yilin Ye

3

October 2026

It's time to re-think retail (Also, we won a Digiday Award)

As young people crave more reasons to gather IRL, the role of the store is shifting from a place to transact to a place to participate which co-exists…

Oct 2 • Yilin Ye

September 2026

Beauty’s Next Era: Science, Selfhood & The Return of Weird

Last week, Dazed Studio hosted our latest Beauty Breakfast at WSA New York, bringing together Alex Peters, Beauty Director at Dazed, Lindsey Okubo…

Sep 25 • Yilin Ye

2

What Went Down at the Dazed Studio Insights Preview

This month, we presented Dazed Studio Insights Preview 2027, covering everything brands need to know about next year’s youth culture trends, before they…

Sep 18 • Yilin Ye

Collab fatigue is real but who's getting it right?

When every brand has a collaboration as part of their marketing strategy, what makes one actually worth caring about?

Sep 11 • Lindsey Okubo

1

August 2026

What is advocative marketing?

YOUR FOLLOWERS ARE NOW YOUR MEDIA PLAN: UNPACKING THE MEANING BEHIND ADVOCATIVE MARKETING

Aug 28 • Izzy

FROM SPONSOR TO PATRON: Rethinking the Brand–Talent Relationship

This week: why a less powerful Fashion Week might need better patrons, what Dazed audiences are telling us about cultural extremes, the rise of Y3K…

Aug 14 • Lindsey Okubo

July 2026

The next metric for brands isn’t attention or reach. It’s meaning.

An interview with Harvard's Humanist Chaplain, Greg Epstein

Jul 31 • Izzy

NEW REPORT: PARAFAITH - The Future of Youth Culture

When the old systems lose authority, what takes their place?

Jul 15 • Izzy

Join us for the launch of PARAFAITH, Dazed Studio's latest research study

What do young people believe in now?

Jul 6 • Izzy

June 2026

Brands, stop buying visibility. Start earning belief. A preview of our latest research report, Parafaith

This week, we hosted an exclusive, closed-door boardroom session at WSA, Dazed New York, gathering brand leaders for a sneak preview of our upcoming…

Jun 26 • Izzy

How The Trader Joe's Tote Bag Became A Global Cult Phenomenon

& what can brands learn from this...

Jun 12 • Izzy