Introducing SenseMakers: The new cultural intelligence tool from Dazed Studio

Tap into Dazed’s real-time insight from a global network of youth tastemakers: rapid feedback, deep nuance, future-focused.

Introducing SenseMakers: cultural intelligence powered by real voices.

Culture doesn’t stand still, and neither should your brand. That’s why Dazed Studio has developed SenseMakers: a new insight and foresight tool designed to keep you connected to “what’s next”. Think of it as your ear to the ground, your vital connection to youth culture.

What is it?

At its core, SenseMakers is a curated network of Dazed’s trusted global tastemakers, from fashion, music and nightlife, to community, identity and tech. These are the young individuals who are already shaping emerging conversations, providing immediate, expert feedback on creative and marketing strategy everything from campaign ideas to language testing, product development and cultural resonance.

By tapping into this network, brands gain direct access to lived perspectives and frontline insight, ensuring creative decisions are grounded in relevance, nuance and authenticity. This is not traditional research. It’s real-time, real-world cultural intelligence.

How does it work?

• Submit creative concepts, products or themes for feedback
• Receive qualitative insight directly from hand-picked Sense Makers across key global markets and sectors
• Engage in ongoing dialogue through our integrated Dazed app platform
• Use findings to inform strategy, validate decisions and anticipate shifts before they go mainstream

Why does it matter?

The speed of culture is constantly accelerating. Yet many insight tools lag far behind, reactive, superficial and disconnected from lived experience. SenseMakers offers a sharper radar: one that’s agile, intuitive and embedded in the communities setting the pace.

Whether you’re testing new messaging, exploring new markets or seeking to understand emerging sentiment, SenseMakers offers a long-term solution for teams committed to staying culturally fluent.

Ideal for:

• Concept feedback for expansion into new markets and product categories
• Cultural tracking and trend insights for near-term marketing and campaign activation
• Longer-term insight for product development and trend forecasting
• Language and tone evaluation
• Real-time marketing

SenseMakers brings the future into the room, connecting your brand to those best placed to define it. To learn more or schedule a demo, contact the Dazed Studio team or izzy.farmiloe@dazedmedia.com to learn more about our services.

Want to hear more? Get a taste of SenseMakers LIVE in New York!

We're hosting a LIVE SenseMaker panel on 6th August in New York City. We've curated a group of brilliant Gen Z minds for a lively discussion on the topic "What Actually Matters to Gen Z (Now)".

RSVP to join us in-person by emailing brandsummitnyc@dazedmedia.com

See you there!