Izzy Farmiloe is Group Brand Strategy Director at Dazed Studio
“The freakier gore, creature, and alien aesthetic we’re seeing in nails feel connected to a kind of ‘third space’ beyond masculine and feminine identities. Young people aren’t confining themselves to being perceived one way or another, instead, they’re mixing and matching body adornment and beauty practices that
Why brands can’t afford to ignore the new power of local.
It’s Good Friday, and we’re spotlighting what’s being worshipped, ignored, or quietly obsessed over in youth culture this week. We asked Dazed Clubbers, editors and friends of the network to tell us what’s good, what’s cursed, and what’s got their full attention. The good
In February, Dazed published an article asking ‘what would make Gen Z happy?’ after a 2024 report found that Gen Z is the unhappiest generation. From the nine-to-five work structure to a lack of free time and community, young people have been vocal about what they’re dissatisfied with — but
Cultural relevance for brands in 2025 There’s no denying the power of aligning brand campaigns with cultural moments. Done right, they drive engagement, recognition, and sales. But when audiences have seen their 500th rainbow flag logo, they’re no longer applauding but instead questioning authenticity and integrity. In this
Using ChatGPT? No Shame, just more critical thinking.
"Nowness" culture and the power of now Lately, we’ve been thinking about Nowness culture; by that we mean the era of instant gratification. The desire and addiction for everything on demand. A constant state of immediacy which keeps us hooked on what's happening right now,
Femme power in a post-woke era In our 2023 Report, CTRL_SHIFT, we predicted the rise of female musicians. When we asked our audience, “Who is influential now?”, they name-checked SZA, Lana Del Ray, Taylor Swift, Caroline Polacheck, Pink Pantheress, Miley Cyrus, beabadoobee, Rina Sawayama, Björk, FKA Twigs, Rosalía and
This week, we brought together some of the brightest minds here at Dazed Media to gaze into their crystal balls. From the return of the iPod touch to a big city exodus, here are their wildcard predictions for the year ahead. Günseli Yalcinkaya predicts a growing offline movement Contributing Editor,
With Greg Epstein In light of Trump’s re-election and the news that Elon Musk is to lead President Donald Trump's new Department of Government Efficiency (...DOGE), this week, we spoke to Greg Epstein. A humanist chaplain at Harvard University and Massachusetts Institute of Technology, Epstein recently published
Once material opulence, now cultural relevance. We explore how luxury is evolving through the lens of Gen Z. The topic of luxury is a big and complex one. Luxury is a subjective term, a word which changes in the context of people and place, of broader society and culture. At
How the algorithm killed cool Deep into my research around subcultures, I noticed the breadth of the audience's replies to my question, 'what does subculture mean to you?'. Many of our audience associates subculture with ideas of counterculture and of being ‘cool’ and the majority of