Dazed Studio

Faith in Strangers: Why 1 in 3 UK Reddit Users Are Now Gen Z Women

What young people are really using Reddit for and why brands should pay attention. Reddit has eclipsed TikTok as Britain’s fourth most visited social media site, according to a new report by Ofcom, with Gen Z largely responsible for pushing the online forum from the edges of the web

Divided = Attention: What the Beckham Saga Reveals About Modern Media

For younger generations, news is no longer the final word on truth, but the opening move in a collective game of interpretation. We spoke to our Gen Z audience to get their take on the recent Beckham controversy and why it’s created such a universal media moment.  Earlier this